Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
The ’90s are back (and they made a mixtape)
In the Netflix controversial hit, “13 Reasons Why”, the lead character Clay Jensen tries to use his father’s tape recorder/ player but ends up breaking it. Little surprise there: at 17, he’s a Millennial who knows nothing about last century’s...