Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
In the Netflix controversial hit, “13 Reasons Why”, the lead character Clay Jensen tries to use his father’s tape recorder/ player but ends up breaking it. Little surprise there: at 17, he’s a Millennial who knows nothing about last century’s...
Marketing & Advertising: March 2017 Briefing Selected initiatives for Feb.-March 2017 we thaughty you should know about Mobile Commerce: Google’s Waze offers “order ahead” for Dunkin’ Donuts, enabling users to purchase coffee and other items for pickup. The...
Reviving the Core through co-branding: in Italy, two mega brands are joining forces – McDonalds and Ferrero’s Nutella. The upside for McDonalds – creating excitement with an out of the box burger, within the core positioning of indulgence, for a...
Brand stores and pop up retail continue to provide brands with a great marketing tactic, enabling them to engage consumers directly, and set the scene for the ultimate consumption experience of the brand. Over the last few years, brands have invested in retail way...