Search
+1-201-970-6335
0 Items

Strategy

“The Last Mile”: Walmart Acquires Parcel

“The Last Mile”: Walmart Acquires Parcel

Oct 10, 2017

Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday (Oct. 3) that it has acquired Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City, for an undisclosed sum which is “smaller than previous acquisitions” the company made this year (e.g., Bonobos’ $ 310mn acquisition).

Gut Health: The Next Mega-Trend in Health and Wellness

Gut Health: The Next Mega-Trend in Health and Wellness

Jun 30, 2017

From "low-carb" to "smart carb", through "high- protein" and "plant-based protein", to "allergen-free" lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage....

Meal Delivery Platforms: Nestle invests in Freshly

Meal Delivery Platforms: Nestle invests in Freshly

Jun 21, 2017

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...

Should I Stay or Should I Go: Convenience vs Experience in CPG

Should I Stay or Should I Go: Convenience vs Experience in CPG

May 10, 2017

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Apr 28, 2017

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: "the Keto Diet" - a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to use fat instead of...

The ’90s are back (and they made a mixtape)

The ’90s are back (and they made a mixtape)

Apr 27, 2017

Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.

The “Free From” Trend and UK Retail

The “Free From” Trend and UK Retail

Apr 16, 2017

Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...

Stonyfield for sale; who will buy?

Stonyfield for sale; who will buy?

Apr 2, 2017

Danone's purchase of WhiteWave will grant it with America'a leading organic milk brand - Horizon Organic - but the company will have to sell Stonyfield, the number 1 brand in organic yogurt with 65% market share, per antitrust requirements. Danone's portfolio and...

Facebook Engages Consumers with VR

Facebook Engages Consumers with VR

Dec 6, 2016

To make people want something they didn't even know existed, and don't necessarily need (yet), it's helpful if you make people try it out first. This is especially true when discussing technology - such as Artificial Intelligence or Virtual...

Pin It on Pinterest