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Retail & Path to Purchase

“The Last Mile”: Walmart Acquires Parcel

“The Last Mile”: Walmart Acquires Parcel

Oct 10, 2017

Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday (Oct. 3) that it has acquired Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City, for an undisclosed sum which is “smaller than previous acquisitions” the company made this year (e.g., Bonobos’ $ 310mn acquisition).

Personalization by “Type”: Nordstrom’s Anniversary Sale

Personalization by “Type”: Nordstrom’s Anniversary Sale

Jul 19, 2017

Online personalization can manifest through the display of influencers, or "personality types", that either reflect the shopper's own personality/ body - or their aspired identity. Years ago, Nike Women utilized 4 types of women - the Yogi, the...

Amazon: Key Success Factors

Amazon: Key Success Factors

Jun 27, 2017

Mapping the reasons for Amazon's industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon's mission is to be a “customer focused company”, and this guides any...

Meal Delivery Platforms: Nestle invests in Freshly

Meal Delivery Platforms: Nestle invests in Freshly

Jun 21, 2017

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...

Should I Stay or Should I Go: Convenience vs Experience in CPG

Should I Stay or Should I Go: Convenience vs Experience in CPG

May 10, 2017

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...

The “Free From” Trend and UK Retail

The “Free From” Trend and UK Retail

Apr 16, 2017

Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...

Amazon Go, Amazon Meal Kits and the Future of Retail

Dec 5, 2016

Today, Amazon has unveiled its grocery store concept - Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. https://www.youtube.com/watch?v=NrmMk1Myrxc   This kind of store may hold many benefits...

On-Premise Co-Branding: Ferrero & Mcdonald’s

Nov 13, 2016

Reviving the Core through co-branding: in Italy, two mega brands are joining forces - McDonalds and Ferrero's Nutella. The upside for McDonalds - creating excitement with an out of the box burger, within the core positioning of indulgence, for a change. For Nutella -...

KitKat and the Brand Retail Strategy

Oct 27, 2016

Brand stores and pop up retail continue to provide brands with a great marketing tactic, enabling them to engage consumers directly, and set the scene for the ultimate consumption experience of the brand. Over the last few years, brands have invested in retail way...

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