Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.
Digital
Marketing Innovation Brief: March 2017
marketing and advertising innovation
Facebook Engages Consumers with VR
To make people want something they didn't even know existed, and don't necessarily need (yet), it's helpful if you make people try it out first. This is especially true when discussing technology - such as Artificial Intelligence or Virtual...
Amazon Go, Amazon Meal Kits and the Future of Retail
Today, Amazon has unveiled its grocery store concept - Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. https://www.youtube.com/watch?v=NrmMk1Myrxc This kind of store may hold many benefits...
Amazon Integrates AllRecipes with Alexa
The #Amazon #Alexa is by far our favourite #innovation of this year. This stress-reducing digital virtual assistant has changed AI for the better, and Amazon is right to continue and build on that platform, which is currently more advanced than any competitor's...
E-Commerce Concierge: Amazon
E-Commerce Concierge Positioning: E-Commerce is fast becoming a price-based struggle, and competitors turn to services to find better differentiation. Faced with a multitude of cheaper, no-subscription-required competition, Amazon tried to provide better shipment and...
Walmart Pay, Costco: (Non) Payment Industry Disruptors
Walmart offers a new payment app for its stores. This is another signal of the rising trend of digital payment, as well as a deliberate choice of an independent payment option (rather than Apple Pay and the likes). Another retail giant, Costco, allows credit card...
The Stress-Free Principle: What Companies Should Know and Do
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
“Big Data”: the Second Wave of Insight Cultivation
זה ארוך וזה באנגלית, אז תתקשרו אלינו ונספר לכם על זה בעברית. או שתקחו כוס קפה, תקראו ותספרו לנו מה דעתכם, כי אנחנו ממש רוצים לשמוע ולאסוף מכם דאטה, קטן באיפיון אך גדול בחשיבות. [green_message]Source: http://ift.tt/1O6yaLb [/green_message] Follow me on Facebook at...
ניתוח ועידת האנליסטים של ניו יורק – מגמות במזון ובמשקאות
ועידת האנליסטים של ניו יורק (CAGNY) מאפשרת לנו להציץ למצגות האסטרטגיה של חברות מוצרי הצריכה הגדולות. גם השנה ערכנו ניתוח של המגמות המרכזיות העולות מן המצגות, בנוגע למגמות צרכנים, חדשנות אסטרטגית, ערוצים, דיגיטל, שיתופי פעולה עם קמעונאים, ועוד. [slideshare...