Nike Adventure Club: The End or Just the Beginning of Footwear Subscriptions?
This month, Nike will be shutting down its kids’ subscription operations, Nike Adventure Club, nationally launched in 2019 after a pilot for the service began in 2017. https://researchci.com/wp-content/uploads/Nike.mp4 Good Insights The service was based on what...
The Day After COVID-19: Consumer and Marketing Trends
Hamutal Schieber, CEO of Schieber Research, held a webinar on mega-trends, micro-trends, disruption and changes in consumer behavior and marketing strategy following the Coronavirus pandemic. The webinar recording is available here: The deck presented on...
The Role of Brick & Mortar in Omni-Channel Retailing
Many of our clients are consumer goods marketers and retailers, who ask us: Does brick & mortar have a future in a digital world? Our answer is, yes. However, brick & mortar will surely transition, simply because it no longer serves as the only way to buy and...