Personalization by “Type”: Nordstrom’s Anniversary Sale Online personalization can manifest through the display of influencers, or “personality types”, that either reflect the shopper’s own personality/ body – or their aspired...
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet –...
E-Commerce Concierge Positioning: E-Commerce is fast becoming a price-based struggle, and competitors turn to services to find better differentiation. Faced with a multitude of cheaper, no-subscription-required competition, Amazon tried to provide better shipment and...
תקציר מחקר שערכנו עבור חברת כרמלון – שיווק דיגיטלי. [slideshare id=36840439&doc=ecommercetrendseshebrew-140710104817-phpapp02] המסחר האלקטרוני הולך והופך לתופעה רווחת יותר, וחלק משמעותי מן המסחר הקמעונאי צפוי לזרום דרך ערוצים דיגיטליים, בין אם מדובר...
