Door to Door: Bringing You the Store
Can consumer demand for ultra-convenience bring back door-to-door sales? Today, our cherished Volley member Nurit Gaon (France) has told us excitedly how an unexpected visit from Bofrost saved her family’s dinner. To those unaware of the phenomenon, Bofrost is a...
The Role of Brick & Mortar in Omni-Channel Retailing
Many of our clients are consumer goods marketers and retailers, who ask us: Does brick & mortar have a future in a digital world? Our answer is, yes. However, brick & mortar will surely transition, simply because it no longer serves as the only way to buy and...
Amazon Prime Challenges & Tactics
What’s better than paying $99 per year and receiving a 2-day shipping for free on most orders? The answer would be, getting a 2-day shipping option for free. That’s exactly what Walmart / Jet.com are now offering to US shoppers, for any order over $35....