Buying Flipkart Gives Walmart an Edge Well Outside of India
By: Nicole Silberstein, Hamutal Schieber Walmart’s recent acquisition of Indian e-commerce platform Flipkart will give the world’s largest retailer a stronghold in one of the hottest growth markets of the moment, but the deal also has the potential to give Walmart...
Marketing Innovation: Amazon’s Sample Boxes
Amazon’s Sample Box is a special offer by Amazon, for a “subscription box” style package, which contains samples of products in various categories, priced between $7 and $ 20, where the entire cost then goes towards a purchase made in that category...
Target Buys Ship’t for $550mn; Here’s Why
Target Corp announced that it has agreed to acquire Shipt, Inc., a leading online same-day delivery platform, for $550 million in cash. The move—one of the largest acquisitions in Target’s history—means same-day delivery will be an option at about half of Target...