Mapping the reasons for Amazon's industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon's mission is to be a “customer focused company”, and this guides any...
The rise of the plant based milk (PBM) industry in Europe and the US, in concurrence with the steep decline in fluid milk consumption, is causing havoc in the dairy industry. Danone acquired PBM leader WhiteWave to create DanoneWave; and Dean Foods recently invested...
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.
Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...
marketing and advertising innovation
To make people want something they didn't even know existed, and don't necessarily need (yet), it's helpful if you make people try it out first. This is especially true when discussing technology - such as Artificial Intelligence or Virtual...
Retail innovation, wonderfully executed: This Nike Town store will make you buy more. :Full story https://futureof.nyc/2016/12/03/nike-town-store
Reviving the Core through co-branding: in Italy, two mega brands are joining forces - McDonalds and Ferrero's Nutella. The upside for McDonalds - creating excitement with an out of the box burger, within the core positioning of indulgence, for a change. For Nutella -...
Shortly prior to the sniffing/ debating last night, Audi launched a new video calling consumers to "choose the next driver wisely" because who knows what would happen. But, some things are "worth fighting for". This is an innuendo, with the elections only subtly...
