To make people want something they didn't even know existed, and don't necessarily need (yet), it's helpful if you make people try it out first. This is especially true when discussing technology - such as Artificial Intelligence or Virtual...
Digital
Amazon Go, Amazon Meal Kits and the Future of Retail
Today, Amazon has unveiled its grocery store concept - Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. https://www.youtube.com/watch?v=NrmMk1Myrxc This kind of store may hold many benefits...
Amazon Integrates AllRecipes with Alexa
The #Amazon #Alexa is by far our favourite #innovation of this year. This stress-reducing digital virtual assistant has changed AI for the better, and Amazon is right to continue and build on that platform, which is currently more advanced than any competitor's...
E-Commerce Concierge: Amazon
E-Commerce Concierge Positioning: E-Commerce is fast becoming a price-based struggle, and competitors turn to services to find better differentiation. Faced with a multitude of cheaper, no-subscription-required competition, Amazon tried to provide better shipment and...
Mobile Trends & Innovations Report
Mobile Trends and Innovations 2016: A Schieber Research presentation prepared by our NYC office analyst, Meital Yachin, for Carmelon Digital Marketing, as part of the Carmelon company's commitment for keeping its customers up-to-date on all things digital....
Premium Positioning: Rapha Clubhouse
The Rapha cycling brand positions itself as an aspirational brand, pricing clothing at a premium price point. To defend this positioning, the company launched about a dozen hub in major fitness cities around the world, offering limited edition items, a cafe and...
Birchbox Retail Strategy
The birchbox sampling concept needed a physical store to support trial - which, in the digital retail world, might be the most important role for a beauty retailer (as selling and service can be easily replaced). The store offers sample boxes for men and women, in...
Walmart Pay, Costco: (Non) Payment Industry Disruptors
Walmart offers a new payment app for its stores. This is another signal of the rising trend of digital payment, as well as a deliberate choice of an independent payment option (rather than Apple Pay and the likes). Another retail giant, Costco, allows credit card...
Jet.com | Prices Drop As You Shop
#ecommerce #grocery #online #strategy #walmart #jet וולמארט, ענקית הקמעונאות האמריקאית, סובלת מזה מספר שנים כתוצאה מהיותה קצרת רואי בכל הקשור למסחר אלקטרוני - הזמנה אונליין של מוצרי מכולת. אמנם וולמארט גדולה פי 4.5 בערך מאמאזון במונחי מכירות, אבל ב 2015 עקפה אמאזון את...
The Stress-Free Principle: What Companies Should Know and Do
Lorem Ipsum is simply dummy text of the printing and typesetting industry.