From "low-carb" to "smart carb", through "high- protein" and "plant-based protein", to "allergen-free" lifestyles: US consumers have been utilizing different strategies, in an attempt to manage their health through a more calculated consumption of food and beverage....
Mapping the reasons for Amazon's industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon's mission is to be a “customer focused company”, and this guides any...
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...
The rise of the plant based milk (PBM) industry in Europe and the US, in concurrence with the steep decline in fluid milk consumption, is causing havoc in the dairy industry. Danone acquired PBM leader WhiteWave to create DanoneWave; and Dean Foods recently invested...
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: "the Keto Diet" - a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to use fat instead of...
Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.
Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...
Danone's purchase of WhiteWave will grant it with America'a leading organic milk brand - Horizon Organic - but the company will have to sell Stonyfield, the number 1 brand in organic yogurt with 65% market share, per antitrust requirements. Danone's portfolio and...
marketing and advertising innovation
