Coronavirus-related product Innovation
COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were relatively quick to adjust their marketing proposition or change their focus into another offering in their portfolio. The launch of a new offering,...
Peloton, Apple, Amazon and the Growing Fitness and Wellness Market
The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company predicted that the fitness market will become more digital and on-demand. The pandemic certainly accelerated this trend in terms of behavior – but in my...
2021-2022 Food Trends After COVID-19
Today, more than ever, consumers need all the help they can get from manufacturers and retailers. It is important to note that the many sources of influence and knowledge consumers are exposed to these days, created a whole new set of demands and expectations; and...