Brands are Responding to the GLP-1 megatrend
Food companies are acknowledging that there are trends, and then there’s GLP-1. Nestlé Health Science recently launched www.glp-1nutrition.com, “a platform that responds to consumer needs for nutritional solutions while on weight loss journeys”. The weight loss...
Personalizing Toys: From Digital to IRL – Toy Fair, Sep 2023
The Toy Association’s Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy...
Digital Marketers: Got Purpose?
I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...