Part of the Stress Free consumer trend, is “guilt free living” – living life sans self hating. Which brings us, obviously, to the complex relationship many women hold with chocolate. Mars’ “masstige” chocolate brand, Dove, uses the...
We just love the new campaign by Mars, finally acknowledging a significant segment of the population – people with disabilities, who just live life like the rest of us “enabled” people and would like to be acknowledged as such. The message for...
Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together – to “re-discover the joy of the kitchen”, which is Ikea’s marketing mantra....
While many retailers, and supermarkets in particular, aim at offering ultra-fast, ultra-convenient, digital experience – there is a growing population of shoppers who are actually not in a hurry, and find the whole fast experience extremely stressful. In the UK,...
Snacking is the new meal. Consumers say that they are snacking more then ever, substituting “official” meals with snacks. If this behavior was limited to the office or on the go, today’s consumers snack whenever and wherever they want to,...
