Unilever: Direct to Consumer Goes Beyond Dollar Shave Club
For Unilever, DSC is the face of D2C. But here are 3 other concepts you might not know about, that the company plans to leverage in 2018, in an attempt to win a larger share of the fast growing toiletries and personal care e-commerce market. More than ever, consumer...
Carrefour: New Retail for the “New Consumer”
“RETAIL IS NO LONGER ONLY ABOUT PRODUCTS ON SHELVES”. This statement, opening Carrefour’s Investor Day in April 2017, served to explain the company’s omni-channel strategy, which involves shopper focus as well as operational focus. In an...
E-Commerce Trends and Innovations, Oct. 2017
A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the “last mile” and the importance of convenience and personalization through data. Prepared for Carmelon Digital Marketing. If you are a...