Hamutal Schieber gave a keynote presentation this morning on the Future of E-Commerce in the West, at the annual FMCG convention of the Israeli Export Institute.

The presentation discussed the revolution in e-commerce, dubbed “Re:Commerce” by Hamutal, which stems from technological changes (AI, blockchain, IoT, Mobile and Social, voice and virtual assistants, and data stemming from those), consumer trends (Gen Z as influencers and creators, the rise of vertical communities, and sharing economy, the expectation for personalization), and marketing trends (focus on customer experience, curation, concierge and content). “E-Comm_unities” are, indeed, the essence of innovation in digital commerce today.