Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
Marketing & Advertising: March 2017 Briefing Selected initiatives for Feb.-March 2017 we thaughty you should know about Mobile Commerce: Google’s Waze offers “order ahead” for Dunkin’ Donuts, enabling users to purchase coffee and other items for pickup. The...
To make people want something they didn’t even know existed, and don’t necessarily need (yet), it’s helpful if you make people try it out first. This is especially true when discussing technology – such as Artificial Intelligence or Virtual...
Today, Amazon has unveiled its grocery store concept – Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. This kind of store may hold many benefits for retailers, as it may reduce sales...
Brand stores and pop up retail continue to provide brands with a great marketing tactic, enabling them to engage consumers directly, and set the scene for the ultimate consumption experience of the brand. Over the last few years, brands have invested in retail way...