Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
Marketing Innovation Brief: March 2017
Marketing & Advertising: March 2017 Briefing Selected initiatives for Feb.-March 2017 we thaughty you should know about Mobile Commerce: Google’s Waze offers “order ahead” for Dunkin’ Donuts, enabling users to purchase coffee and other items for pickup. The...