The Role of Brick & Mortar in Omni-Channel Retailing
Many of our clients are consumer goods marketers and retailers, who ask us: Does brick & mortar have a future in a digital world? Our answer is, yes. However, brick & mortar will surely transition, simply because it no longer serves as the only way to buy and...
Amazon Prime Challenges & Tactics
What’s better than paying $99 per year and receiving a 2-day shipping for free on most orders? The answer would be, getting a 2-day shipping option for free. That’s exactly what Walmart / Jet.com are now offering to US shoppers, for any order over $35....
Amazon: Key Success Factors
Amazon: Key Success Factors Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon’s mission is to be a “customer...