While many retailers, and supermarkets in particular, aim at offering ultra-fast, ultra-convenient, digital experience - there is a growing population of shoppers who are actually not in a hurry, and find the whole fast experience extremely stressful. In the UK,...
Strategy
Snackification and the “Unofficial Meal”
Snacking is the new meal. Consumers say that they are snacking more then ever, substituting "official" meals with snacks. If this behavior was limited to the office or on the go, today's consumers snack whenever and wherever they want to, substituting 3 square meals...
Walmart Pay, Costco: (Non) Payment Industry Disruptors
Walmart offers a new payment app for its stores. This is another signal of the rising trend of digital payment, as well as a deliberate choice of an independent payment option (rather than Apple Pay and the likes). Another retail giant, Costco, allows credit card...
The Persil / Zip Jet Collaboration: Not just about Data
The Unilever / Zip Jet collaboration, featuring Persil's brand on the ZipJet laundry by demand app, is perceived by analysts as another step towards data collection, allegedly similar to the Dollar Shave Club acquisition. But there is much more than that. Unilever,...
The Stress-Free Principle: What Companies Should Know and Do
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
אי קומרס 2016 – מגמות וחדשנות במסחר אלקטרוני
#ecommece #innovation #marketing #online #mobile #mcommerce #multichannel #omnichannel המסחר האלקטרוני שינה את עולם הקמעונאות כבר לפני כמה שנים. השינוי המרכזי שעבר העולם הזה בשנים האחרונות הוא הפיכתם של הרבה יותר מותגים לקמעונאים - בזכות היכולת ליצור קשר בלתי אמצעי עם...