Today, Amazon has unveiled its grocery store concept - Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. https://www.youtube.com/watch?v=NrmMk1Myrxc This kind of store may hold many benefits...
Strategy
A New Premiumization Era for Starbucks
Starbucks has found itself at an awkward position: From a premium coffee retailer, it became the mainstream brand for people who don't really care about coffee. In the past, the company dealt with this positioning through branding: Since 2009, the...
Amazon Integrates AllRecipes with Alexa
The #Amazon #Alexa is by far our favourite #innovation of this year. This stress-reducing digital virtual assistant has changed AI for the better, and Amazon is right to continue and build on that platform, which is currently more advanced than any competitor's...
On-Premise Co-Branding: Ferrero & Mcdonald’s
Reviving the Core through co-branding: in Italy, two mega brands are joining forces - McDonalds and Ferrero's Nutella. The upside for McDonalds - creating excitement with an out of the box burger, within the core positioning of indulgence, for a change. For Nutella -...
E-Commerce Concierge: Amazon
E-Commerce Concierge Positioning: E-Commerce is fast becoming a price-based struggle, and competitors turn to services to find better differentiation. Faced with a multitude of cheaper, no-subscription-required competition, Amazon tried to provide better shipment and...
KitKat and the Brand Retail Strategy
Brand stores and pop up retail continue to provide brands with a great marketing tactic, enabling them to engage consumers directly, and set the scene for the ultimate consumption experience of the brand. Over the last few years, brands have invested in retail way...
Ikea Opens a DIY Supper Club in Shoreditch
Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together - to "re-discover the joy of the kitchen", which is Ikea's marketing mantra....
Slow Shopping for seniors, by Sainsbury’s
While many retailers, and supermarkets in particular, aim at offering ultra-fast, ultra-convenient, digital experience - there is a growing population of shoppers who are actually not in a hurry, and find the whole fast experience extremely stressful. In the UK,...
Snackification and the “Unofficial Meal”
Snacking is the new meal. Consumers say that they are snacking more then ever, substituting "official" meals with snacks. If this behavior was limited to the office or on the go, today's consumers snack whenever and wherever they want to, substituting 3 square meals...
Walmart Pay, Costco: (Non) Payment Industry Disruptors
Walmart offers a new payment app for its stores. This is another signal of the rising trend of digital payment, as well as a deliberate choice of an independent payment option (rather than Apple Pay and the likes). Another retail giant, Costco, allows credit card...