Mobile Trends and Innovations 2016: A Schieber Research presentation prepared by our NYC office analyst, Meital Yachin, for Carmelon Digital Marketing, as part of the Carmelon company's commitment for keeping its customers up-to-date on all things digital....
The Blog
Premium Positioning: Rapha Clubhouse
The Rapha cycling brand positions itself as an aspirational brand, pricing clothing at a premium price point. To defend this positioning, the company launched about a dozen hub in major fitness cities around the world, offering limited edition items, a cafe and...
Birchbox Retail Strategy
The birchbox sampling concept needed a physical store to support trial - which, in the digital retail world, might be the most important role for a beauty retailer (as selling and service can be easily replaced). The store offers sample boxes for men and women, in...
Barnes & Noble Aims to Surprise
Can you take the excitement and impulse purchase effect of subscription boxes into traditional industries? Barnes and Noble (our home away from home) certainly thinks so. The retailer has recently introduced the Mystery Box concept in stores, describing the genre and...
Audi Presidential Debate Commercial – “Duel”
Shortly prior to the sniffing/ debating last night, Audi launched a new video calling consumers to "choose the next driver wisely" because who knows what would happen. But, some things are "worth fighting for". This is an innuendo, with the elections only subtly...
The Future of Retail in NYC
The Schieber Research Volley team is monitoring retail innovation in NYC to understand the Future of Retail: exceptional service, digital tools, omni-channel, pop-up stores and other innovations. If you want us to check out and report a certain store - let us know....
DOVE Chocolate – Guilt Free Masstige
Part of the Stress Free consumer trend, is "guilt free living" - living life sans self hating. Which brings us, obviously, to the complex relationship many women hold with chocolate. Mars' "masstige" chocolate brand, Dove, uses the immortal "No Regrets" song by Edith...
Mars Enables Inclusion with Maltesers Campaign
We just love the new campaign by Mars, finally acknowledging a significant segment of the population - people with disabilities, who just live life like the rest of us "enabled" people and would like to be acknowledged as such. The message for Maltesers remains "the...
Ikea Opens a DIY Supper Club in Shoreditch
Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together - to "re-discover the joy of the kitchen", which is Ikea's marketing mantra....
Slow Shopping for seniors, by Sainsbury’s
While many retailers, and supermarkets in particular, aim at offering ultra-fast, ultra-convenient, digital experience - there is a growing population of shoppers who are actually not in a hurry, and find the whole fast experience extremely stressful. In the UK,...