Ikea created an immersive kitchen experience through a pop up shop, urging people to get together, prepare food and eat it together – to “re-discover the joy of the kitchen”, which is Ikea’s marketing mantra....
While many retailers, and supermarkets in particular, aim at offering ultra-fast, ultra-convenient, digital experience – there is a growing population of shoppers who are actually not in a hurry, and find the whole fast experience extremely stressful. In the UK,...
Snacking is the new meal. Consumers say that they are snacking more then ever, substituting “official” meals with snacks. If this behavior was limited to the office or on the go, today’s consumers snack whenever and wherever they want to,...
Walmart offers a new payment app for its stores. This is another signal of the rising trend of digital payment, as well as a deliberate choice of an independent payment option (rather than Apple Pay and the likes). Another retail giant, Costco, allows credit card...
The Unilever / Zip Jet collaboration, featuring Persil’s brand on the ZipJet laundry by demand app, is perceived by analysts as another step towards data collection, allegedly similar to the Dollar Shave Club acquisition. But there is much more than that....
