Hamutal Schieber | Schieber Research

Facebook Engages Consumers with VR

by Hamutal Schieber | Dec 6, 2016 | Digital, Marketing & Advertising, Strategy

To make people want something they didn’t even know existed, and don’t necessarily need (yet), it’s helpful if you make people try it out first. This is especially true when discussing technology – such as Artificial Intelligence or Virtual...

Amazon Go, Amazon Meal Kits and the Future of Retail

by Hamutal Schieber | Dec 5, 2016 | Consumer Goods, Digital, Food & Beverage, Retail & Path to Purchase, Strategy

Today, Amazon has unveiled its grocery store concept – Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. This kind of store may hold many benefits for retailers, as it may reduce sales...

Nike Town: A Best in Class Retail Innovation

by Hamutal Schieber | Dec 3, 2016 | Marketing & Advertising, Retail & Path to Purchase

Retail innovation, wonderfully executed: This Nike Town store will make you buy more. :Full story Nike Town store

A New Premiumization Era for Starbucks

by Hamutal Schieber | Dec 2, 2016 | Competitive Intelligence, Food & Beverage, Market Research, Strategy

Starbucks has found itself at an awkward position: From a premium coffee retailer, it became the mainstream brand for people who don’t really care about coffee. In the past, the company dealt with this positioning through branding: Since 2009, the...

Amazon Integrates AllRecipes with Alexa

by Hamutal Schieber | Nov 21, 2016 | Digital, Strategy

The #Amazon #Alexa is by far our favourite #innovation of this year. This stress-reducing digital virtual assistant has changed AI for the better, and Amazon is right to continue and build on that platform, which is currently more advanced than any competitor’s...

Amazon Go, Amazon Meal Kits and the Future of Retail

Nike Town: A Best in Class Retail Innovation

A New Premiumization Era for Starbucks

Amazon Integrates AllRecipes with Alexa

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