Personalization by “Type”: Nordstrom’s Anniversary Sale
Personalization by “Type”: Nordstrom’s Anniversary Sale Online personalization can manifest through the display of influencers, or “personality types”, that either reflect the shopper’s own personality/ body – or their aspired...
Amazon: Key Success Factors
Amazon: Key Success Factors Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon’s mission is to be a “customer...