It’s not the Vegans, stupid: why Plant Based milk is a threat to soft drinks
The rise of the plant based milk (PBM) industry in Europe and the US, in concurrence with the steep decline in fluid milk consumption, is causing havoc in the dairy industry. Danone acquired PBM leader WhiteWave to create DanoneWave; and Dean Foods recently invested...
Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
The Keto Diet: Trend or Fad, and What it Means to F&B Marketers
Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: “the Keto Diet” – a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to...