10 Trends FMCGs Should Address in 2018
These are the consumer goods trends FMCGs will have to address in 2018, according to Schieber Research’s analysis of consumer searches, product success and failures, launches, disruptive innovation and company strategies, combined with 17 years of experience...
“The Last Mile”: Walmart Acquires Parcel
Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday...
Personalization by “Type”: Nordstrom’s Anniversary Sale
Personalization by “Type”: Nordstrom’s Anniversary Sale Online personalization can manifest through the display of influencers, or “personality types”, that either reflect the shopper’s own personality/ body – or their aspired...