Carrefour: New Retail for the “New Consumer”
“RETAIL IS NO LONGER ONLY ABOUT PRODUCTS ON SHELVES”. This statement, opening Carrefour’s Investor Day in April 2017, served to explain the company’s omni-channel strategy, which involves shopper focus as well as operational focus. In an...
E-Commerce Trends and Innovations, Oct. 2017
A Schieber Research report on the role of e-commerce as a significant and growing retail channel, the challenges of the “last mile” and the importance of convenience and personalization through data. Prepared for Carmelon Digital Marketing. If you are a...
Door to Door: Bringing You the Store
Can consumer demand for ultra-convenience bring back door-to-door sales? Today, our cherished Volley member Nurit Gaon (France) has told us excitedly how an unexpected visit from Bofrost saved her family’s dinner. To those unaware of the phenomenon, Bofrost is a...