Meal Delivery Platforms: Nestle invests in Freshly
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet –...It’s not the Vegans, stupid: why Plant Based milk is a threat to soft drinks
The rise of the plant based milk (PBM) industry in Europe and the US, in concurrence with the steep decline in fluid milk consumption, is causing havoc in the dairy industry. Danone acquired PBM leader WhiteWave to create DanoneWave; and Dean Foods recently invested...
Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...