Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday...
Amazon: Key Success Factors Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon’s mission is to be a “customer...
E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet –...
Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...
Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and – soon – gut...