retail | Schieber Research

Facebook Engages Consumers with VR

by Hamutal Schieber | Dec 6, 2016 | Digital, Marketing & Advertising, Strategy

To make people want something they didn’t even know existed, and don’t necessarily need (yet), it’s helpful if you make people try it out first. This is especially true when discussing technology – such as Artificial Intelligence or Virtual...

Amazon Go, Amazon Meal Kits and the Future of Retail

by Hamutal Schieber | Dec 5, 2016 | Consumer Goods, Digital, Food & Beverage, Retail & Path to Purchase, Strategy

Today, Amazon has unveiled its grocery store concept – Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. This kind of store may hold many benefits for retailers, as it may reduce sales...

Nike Town: A Best in Class Retail Innovation

by Hamutal Schieber | Dec 3, 2016 | Marketing & Advertising, Retail & Path to Purchase

Retail innovation, wonderfully executed: This Nike Town store will make you buy more. :Full story Nike Town store

Birchbox Retail Strategy

by Hamutal Schieber | Oct 16, 2016 | Uncategorized

The birchbox sampling concept needed a physical store to support trial – which, in the digital retail world, might be the most important role for a beauty retailer (as selling and service can be easily replaced). The store offers sample boxes for men and women,...

Barnes & Noble Aims to Surprise

by Hamutal Schieber | Sep 29, 2016 | Consumer Goods, Retail & Path to Purchase

Can you take the excitement and impulse purchase effect of subscription boxes into traditional industries? Barnes and Noble (our home away from home) certainly thinks so. The retailer has recently introduced the Mystery Box concept in stores, describing the genre and...

Amazon Go, Amazon Meal Kits and the Future of Retail

Nike Town: A Best in Class Retail Innovation

Birchbox Retail Strategy

Barnes & Noble Aims to Surprise

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