Make Them Laugh, Make Them Cry (But Make Sure They Remember You)
What This Sunday’s $7M Super Bowl Ads Reveal About Your Brand Every February, brands now spend around $7–8 million for 30 seconds of airtime. Most treat it as a gamble. Smart strategists treat it as the world’s largest live experiment in emotional...
When Joy Needs Reclaiming: Fitness Brands Confront What They Built
The thing that’s supposed to make us feel better has been making people feel worse. Fitness is one of the most reliable mood-regulation tools we have. The research is unambiguous: movement lifts mental state, reduces anxiety, generates energy, and creates a...
When Better Features Stop Winning, Feelings Take Over
CES 2026 and the Rise of Joyful Design Here’s the shift CES 2026 made impossible to ignore: when products stop competing on features, they start competing on feelings. I’ve seen this pattern play out across industries for 25 years. When functional...