For two decades, most business advice about the paradox of choice has pointed in one direction: offer less. The famous jam study showed 24 varieties = 3% conversion, 6 varieties = 30% conversion. The lesson seemed clear. Trader Joe's built an empire on 4,000 SKUs...
If the memory of that first cassette resonates, you were born before 1996. Do you remember your first one? Not the one your parents bought you—the one you discovered. The one you saved for, hunted through record bins to find, brought home like treasure. You didn't...
Remember "Choose Your Own Adventure" books? Turn to page 42 if you want to explore the cave. Turn to page 87 if you run away. See content credentials I've been thinking about those books because of my ongoing war with streaming algorithms. I watch horror. Action...
In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer preferences, leveraging technology, and...
Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they're redefining consumer trends and brand loyalty. It's a cultural shift that savvy marketers can't afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are...
Skincare brands have captivated teens and tweens with their packaging, applications, and social media content, and Gen Z and Gen Alpha are becoming skincare afficionados, able to dive into efficacy and ingredients. In fact, market research companies peg the teen and...
GLP-1 is creating new challenges and opportunities for food and beverage manufacturers, supplement companies, and retailers. It is a truly disruptive landscape, and companies have to address the skinny elephant in the room.
The Toy Association's Toy Fair is an iconic tradeshow taking place in New York, NY and catering to anyone in the ecosystem of play: manufacturers, buyers, distributors, inventors, designers, licensors, licensees and creators. The $104 billion global toy economy is...
I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...
From consumer-to-consumer to the metaverse, Gen Z needs to take an active part in any channel, game or brand and expects a multi-way conversation involving brands, creators and communities. A brief presentation by Hamutal Schieber at a recent Baruch College lecture,...
