Food & Beverage

Meal Delivery Platforms: Nestle invests in Freshly

Meal Delivery Platforms: Nestle invests in Freshly

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet - lower...

Should I Stay or Should I Go: Convenience vs Experience in CPG

Should I Stay or Should I Go: Convenience vs Experience in CPG

  Consumer segmentation creates an opportunity for companies, to develop products and services that were previously unavailable to consumers, but may respond to an existing need. In CPG, one such need is the time-commitment insight: time scarcity/convenience vs...

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

The Keto Diet: Trend or Fad, and What it Means to F&B Marketers

Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage right now: "the Keto Diet" - a ketogenic diet (aimed at limiting carbohydrates to achieve a state of ketosis, and cause the body to use fat instead of...

The ’90s are back (and they made a mixtape)

The ’90s are back (and they made a mixtape)

Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.

The “Free From” Trend and UK Retail

The “Free From” Trend and UK Retail

Allergy-free food and beverage continues to drive the industry. These products do not contain allergens such as nuts, gluten, dairy, soy and/or eggs, and they are growing due to actual and perceived sensitivity, perceived health profile, and - soon - gut health and...

Stonyfield for sale; who will buy?

Stonyfield for sale; who will buy?

Danone's purchase of WhiteWave will grant it with America'a leading organic milk brand - Horizon Organic - but the company will have to sell Stonyfield, the number 1 brand in organic yogurt with 65% market share, per antitrust requirements. Danone's portfolio and...

Amazon Go, Amazon Meal Kits and the Future of Retail

Today, Amazon has unveiled its grocery store concept - Amazon Go. Beyond product variety, this store re-imagines convenience through a completely seamless, digital check out. https://www.youtube.com/watch?v=NrmMk1Myrxc   This kind of store may hold many benefits...

A New Premiumization Era for Starbucks

A New Premiumization Era for Starbucks

Starbucks has found itself at an awkward position: From a premium coffee retailer, it became the mainstream brand for people who don't really care about coffee. In the past, the company dealt with this positioning through branding: Since 2009, the...

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