When Better Features Stop Winning, Feelings Take Over
CES 2026 and the Rise of Joyful Design Here’s the shift CES 2026 made impossible to ignore: when products stop competing on features, they start competing on feelings. I’ve seen this pattern play out across industries for 25 years. When functional...
Diet Trends: Menopause and Perimenopause, According to Reddit
Diet trends affect F&B companies, but understanding the root causes and needs for the shift is an opportunity for any company targeting a specific demographic. And in the case of wellness and Gen X and millennials, who grew up proactive about their health and are...
How Three Award-Winning Ads Tap into the Stress-Free Imperative
In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all else: joy. As I explore in my...