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“The Last Mile”: Walmart Acquires Parcel

“The Last Mile”: Walmart Acquires Parcel

Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday...
Meal Delivery Platforms: Nestle invests in Freshly

Meal Delivery Platforms: Nestle invests in Freshly

E-commerce in grocery is gaining even more attention than ever following the acquisition of Whole Foods Market by Amazon, and food manufacturers are looking for digital capabilities to complete their product offering. Meal kits seem like a relatively easy bet –...
Amazon: Key Success Factors

Amazon: Key Success Factors

Amazon: Key Success Factors Mapping the reasons for Amazon’s industry leadership and growth is a difficult task. There is hardly an area of innovation left untapped (often, re-invented) by the company. Amazon’s mission is to be a “customer...
Digital Marketers: Got Purpose?

Digital Marketers: Got Purpose?

I recently attended DigiMarCon East 2022, where I was invited to speak about Consumer-to-Consumer commerce and the implications for digital marketers. The conference was dedicated to digital marketing and naturally, some of the content and exhibitors pertained to...