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Plant-Based Milk: Markets, Trends and Strategies
17th Feb 2021
The report examines the Plant-Based Milk (PBM) market, focusing on the North American and European markets:
- Market size and trends in alternative milk (non-dairy milk)
- Growth engines and barriers
- Consumer trends
- Innovation, technology and emerging brands
- best-in-class strategies
- Pricing
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Stress-Free: A Powerful Consumer Motivation
16th Jun 2025
Recent consumer trends may well be explained by a simple, though powerful, motivation: to avoid or minimize stress.
“Stress Free” has become ubiquitous in marketing campaigns, as more and more companies prefix the term to their brands. But make no mistake: this is a sophisticated concept that drives strategy and governs how some of the most successful companies envision their mission.
It is therefore useful for brands to understand the stress-free megatrend, and we introduce The Stress-Free Principle to capture both consumers’ motivations and companies’ myriad strategies of addressing it. The Principle provides an effective framework to understand recent developments in many industries — from food and beverages, cosmetics and personal care to technology, financial services, travel and tourism — and it should guide your innovation.
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Showing 10–12 of 12