What needed to change
A consumer goods company was preparing its first pitch to one of America’s largest retailers—and needed to understand what would make the proposition impossible to overlook.
Pitch Perfect
Turning cultural signals, shelf reality and competitive intelligence into a winning U.S. retail pitch.
How we found the answer
- Analyzed the latest consumer, category and industry trends.
- Examined the retailer’s assortment, priorities and in-store organization.
- Sent field analysts into U.S. stores and researched retailers in other markets for fresh ideas.
Research with somewhere to go
The research shaped a sharper proposition and a stronger pitch. The retailer loved it—and ordered the entire line.