A consumer goods company was planning to pitch one of the biggest American retailers in a first attempt to break into the American market.
We analyzed the latest consumer and industry trends and examined the retailer’s current offerings. We then sent our field analysts out to get a sense of how the retailer organized and prioritized the segment as well as researched other retailers in the US and other markets for fresh ideas for our client.
We helped our client design a winning pitch. The retailer, one of world’s biggest, loved it and ordered the whole line.