A consumer goods company was planning to pitch one of the biggest American retailers in a first attempt to break into the American market.
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Our Approach
We analyzed the latest consumer and industry trends and examined the retailer’s current offerings. We then sent our field analysts out to get a sense of how the retailer organized and prioritized the segment as well as researched other retailers in the US and other markets for fresh ideas for our client.
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The Results
We helped our client design a winning pitch. The retailer, one of world’s biggest, loved it and ordered the whole line.