An international hospitality company knew its existing loyalty program wasn’t working. It turned to Schieber Research to help rethink its approach to loyalty.
We conducted innovation, segmentation, and consumer trend analysis and compiled a competitive strategy, best-in-class and M&A analysis. We further examined recent successes in the U.S. and Europe to identify candidates for the local market.
We identified lucrative product and consumer segments, ingredients, and formats to help the company grow.