An international hospitality company knew its existing loyalty program wasn’t working. It turned to Schieber Research to help rethink its approach to loyalty.
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Our Approach
We conducted innovation, segmentation, and consumer trend analysis and compiled a competitive strategy, best-in-class and M&A analysis. We further examined recent successes in the U.S. and Europe to identify candidates for the local market.
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The Results
We identified lucrative product and consumer segments, ingredients, and formats to help the company grow.