An international hospitality company knew its existing loyalty program wasn’t working. It turned to Schieber Research to help rethink its approach to loyalty.
Our Approach
We conducted innovation, segmentation, and consumer trend analysis and compiled a competitive strategy, best-in-class and M&A analysis. We further examined recent successes in the U.S. and Europe to identify candidates for the local market.
The Results
We identified lucrative product and consumer segments, ingredients, and formats to help the company grow.