In international food company turned to Schieber Research for help in revamping indulgent categories to address conusumers’ increased health awareness.
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Our Approach
We analyzed health and wellness consumer trends in the relevant markets as well as success and failure stories of brand products and market communications integrating health and indulgence.
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The Results
The company developed a series of indulgent products, with a better-for-you positioning tailored for each food category (e.g. ingredient-based claims in chocolate, functional claims for dairy products, reduction claims for kids’ beverages).