In international food company turned to Schieber Research for help in revamping indulgent categories to address conusumers’ increased health awareness.

Our Approach

We analyzed health and wellness consumer trends in the relevant markets as well as success and failure stories of brand products and market communications integrating health and indulgence.

The Results

The company developed a series of indulgent products, with a better-for-you positioning tailored for each food category (e.g. ingredient-based claims in chocolate, functional claims for dairy products, reduction claims for kids’ beverages).

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