Strategy-Led Market Research That Turns Insight into Action

What We Do at Schieber Research

Define the Right Questions

We clarify the strategic problem before research begins — so insights actually matter.

Deliver Decision-Ready Insight

We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.

Apply the Joy Dividend Framework

We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.

Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.

We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.

Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.

Trusted by global brands and growth teams

The Joy Dividend™: Our Strategic Lens

The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.

We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.

Explore the Joy Dividend

Case Studies

Schieber Research was an excellent choice… many internal and external stakeholder have been, and will continue to be exposed to this key piece of research.

– Barak Orenstein
Chief Marketing Officer, AHAVA Dead Sea Laboratories

Coronavirus-related product Innovation

by Hamutal Schieber | Nov 23, 2020

COVID-19 was quick to change the way consumers shop for goods and services and consume them, and many marketers were...

Peloton, Apple, Amazon and the Growing Fitness and Wellness Market

by Hamutal Schieber | Sep 21, 2020

The fitness market is undergoing a huge change, which accelerated due to COVID19. Before the pandemic, my company...

2021-2022 Food Trends After COVID-19

by Hamutal Schieber | Aug 8, 2020

With the Stay-At-Home order affecting consumers’ ability to eat out as they need to cook more meals for more family members who are working and studying from home, consumers strive to find solutions for nutritious, quick meals.

At the same time, macro-trends such as stress-free, gut health, nuanced wellness, indulgence, and community/ethics are driving consumer choices; and diet perceptions are more fragmented than ever due to the influx of influence sources.