Strategy-Led Market Research That Turns Insight into Action
What We Do at Schieber Research
Define the Right Questions
We clarify the strategic problem before research begins — so insights actually matter.
Deliver Decision-Ready Insight
We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.
Apply the Joy Dividend Framework
We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.
Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.
We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.
Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.
Trusted by global brands and growth teams
The Joy Dividend™: Our Strategic Lens
The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.
We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.
Nobody likes trash: The business case for zero-waste
Zero waste initiatives are growing around the world, and this trend is on track to be the biggest disruption in retail...
New Normal // Post-COVID19 Innovation (Curation #1)
Today is the LAST day of 2020, the year we all loved to hate. Schieber Research is celebrating by launching a new...
Brands help consumers help themselves: The mindfulness consumer and Self-care trends
Our research in the past years brought up the issue of Mental Wellness as part of Holistic Health and Wellness,...
Creators and Content are the future of Gen Z and Brand Interaction
Back in Jan 2020 (that month DID happen! seriously!), I wrote an article about consumer to consumer influence...
Personalization in Personal Care: It’s Right There in the Name
The requirement for personalization is huge, and personal care companies are among the first in FMCGto take note. For...
Nike Adventure Club: The End or Just the Beginning of Footwear Subscriptions?
This month, Nike will be shutting down its kids' subscription operations, Nike Adventure Club, nationally launched in...