Beyond the Plate: How GLP-1s Are Reshaping Beauty, Fitness, Travel and the Wardrobe
The most important GLP-1 story may not be what people stop eating. It may be what happens after the body changes.
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A decade of analysis on the shifts changing consumers, categories and competition—kept intact, made searchable, and ready to use.
165 articles
Optimizing for Joy
The over-optimization backlash is not a retreat from progress. It is a shift toward designing brands, products and experiences around the emotional outcomes that compound.
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The Brand That Beat Amazon by Handing Customers the Calculator
Best Buy’s turnaround shows why brands should remove the customer’s core anxiety before investing in delight: calm first, joy second.
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CAGNY 2026: CPG Trends
The Provocativeness Gap: 7 Strategic Shifts from CAGNY 2026 CAGNY 2026 Analysis The Provocativeness Gap How well do you really know today’s consumer? 7 surprising insights from CAGNY 2026 that should change how you build brands.…
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When Friction Becomes the Feature (And Why Convenience Was Never the Villain)
About a month ago, I wrote about the good kind of stress — the neuroscience of why hard things stick, why IKEA furniture you assemble yourself feels more valuable than identical pre-built pieces, and why Trader Joe’s legendary parking…
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When Convenience Killed Quality
There’s a question I’ve been sitting with lately: When did we collectively decide that “good enough, but effortless” beats “excellent, but requires something of you”? Because if you look at how consumers actually behave — not what they…
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Joy Shared is Joy Multiplied: The ROI Of Collective Experiences
I was one of those 1.1 million people. On New Year’s Eve 2025, I sat in a packed theater watching the Stranger Things finale. I was clapping during the big reveals, gasping at the scary parts, and shouting at the screen during the final…
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Make Them Laugh, Make Them Cry (But Make Sure They Remember You)
What This Sunday’s $7M Super Bowl Ads Reveal About Your Brand Every February, brands now spend around $7–8 million for 30 seconds of airtime. Most treat it as a gamble. Smart strategists treat it as the world’s largest live experiment…
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Trigger Alert: Stop Walking on Eggshells. (Or Don't.)
How the brands winning Gen Z loyalty treat emotional triggers as design inputs — not landmines. Here’s something most marketers know but rarely say out loud: the same campaign that makes one customer feel seen will make another feel…
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The Curation Correction: How Brands Turn Overload into Calm
For two decades, most business advice about the paradox of choice has pointed in one direction: offer less. The famous jam study showed 24 varieties = 3% conversion, 6 varieties = 30% conversion. The lesson seemed clear. Trader Joe’s…
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When Joy Needs Reclaiming: Fitness Brands Confront What They Built
The thing that’s supposed to make us feel better has been making people feel worse. Fitness is one of the most reliable mood-regulation tools we have. The research is unambiguous: movement lifts mental state, reduces anxiety, generates…
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When Better Features Stop Winning, Feelings Take Over
CES 2026 and the Rise of Joyful Design Here’s the shift CES 2026 made impossible to ignore: when products stop competing on features, they start competing on feelings. I’ve seen this pattern play out across industries for 25 years. When…
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Choose Your Own Adventure: Why Personalization Finally Stopped Guessing and Started Listening
Remember “Choose Your Own Adventure” books? Turn to page 42 if you want to explore the cave. Turn to page 87 if you run away. See content credentials I’ve been thinking about those books because of my ongoing war with streaming…
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The Good Kind of Stress: Why the Best Memories Come from the Hardest Hunts
If the memory of that first cassette resonates, you were born before 1996. Do you remember your first one? Not the one your parents bought you—the one you discovered. The one you saved for, hunted through record bins to find, brought…
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Why your customers are scheduling playdates (and paying for it)
Something interesting is happening in cities across the country – and the world. On Wednesday nights, strangers are meeting for dinner. Thousands of adults are waking up at 6 AM to dance sober before work. People are gathering in…
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Diet Trends: Menopause and Perimenopause, According to Reddit
Diet trends affect F&B companies, but understanding the root causes and needs for the shift is an opportunity for any company targeting a specific demographic. And in the case of wellness and Gen X and millennials, who grew up proactive…
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How Three Award-Winning Ads Tap into the Stress-Free Imperative
In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all…
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Food & Beverage Trends & Strategies: Insights from CAGNY 2025
In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer…
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