If This Sounds Familiar...
You’re drowning in data but starving for insight. Reports, dashboards, even AI outputs – but no one connecting them into decisions.
You need someone with experience in research and strategy – but you’re a lean, agile organization not looking for a full-time senior hire.
You Need A Strategic Research Director
We come in as Fractional Insights & Strategy, to:
Frame the right questions
Do the research (with AI expertise + 25 years’ expertise)
Connect the dots into frameworks and growth opportunities
Deliver strategy-ready storytelling for executives and boards
We Are Here To Help
Founder and CEO, Hamutal (Tula) Schieber, boasts over 25 years of invaluable experience in research and consulting, ensuring the highest level of expertise in every project.
Tula is a speaker, author, and consultant who developed the “Joy Dividend Matrix” and helps companies, from startups to Fortune 500, to meet consumer and customer needs with the right marketing, technology, and strategy.
The Data You Want, The Insights You Need
Contact us to tell us what you need so we can be of help.
From The Blog
Diet Trends: Menopause and Perimenopause, According to Reddit
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How Three Award-Winning Ads Tap into the Stress-Free Imperative
In today’s relentlessly connected world, one thing unites us across regions, demographics, and devices: we’re stressed. The constant hum of modern life—notifications, demands, decision overload—has consumers craving one thing above all else: joy. As I explore in my...
Food & Beverage Trends & Strategies: Insights from CAGNY 2025
In February, 2025, prominent North American consumer goods companies met at the Consumer Analyst Group NY conference (CAGNY). This presentation explores how some of the best-in-class companies are responding to evolving consumer preferences, leveraging technology, and...
DINKWAD: Unleashing a World of Marketing Opportunities with the Power of Puppy Love
Move over, DINKs; the DINKWADs (Double Income, No Kids, With a Dog) are here, and they're redefining consumer trends and brand loyalty. It's a cultural shift that savvy marketers can't afford to ignore. The Data Behind the Dog-Loving Demographic Young Americans are...