Strategy-Led Market Research That Turns Insight into Action
What We Do at Schieber Research
Define the Right Questions
We clarify the strategic problem before research begins — so insights actually matter.
Deliver Decision-Ready Insight
We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.
Apply the Joy Dividend Framework
We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.
Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.
We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.
Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.
Trusted by global brands and growth teams
The Joy Dividend™: Our Strategic Lens
The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.
We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.
Advent Calendar Trends, Nov. 2021
Advent Calendars, or: 25 opportunities to engage and delight...
Post-Covid Food Trends: an Update
Hamutal (Tula) Schieber recently talked about Food Trends at a conference. A version of this presentation is available...
Trending: The Food Trends you need to know about this month
Food Trends! This month, we dive into tiktok, instagram, youtube, trending content including netflix, hulu and gaming,...
Trend Lectures, Workshops, Courses for 2021/2022!
Consumer trends, marketing innovation, best-in-class practices in FMCG, financial services, e-commerce, digital and collaborations, and the post-COVID-19 consumer. Talks, lectures, workshops and courses by Hamutal Schieber, CEO of Schieber Research, a consultant with more than 20 years of experience.
The SHEIN crisis is a lesson to brands targeting Gen Z
(Includes a guest column by Mika Be) Gen-Z consumers demand more of brands: these consumers, born roughly between 1997...
Collabs: Trends and Innovations, March 2021 Report
"Creative collaborations, long common in fashion and beauty, are now a given in virtually any industry. They can...