Strategy-Led Market Research That Turns Insight into Action

What We Do at Schieber Research

Define the Right Questions

We clarify the strategic problem before research begins — so insights actually matter.

Deliver Decision-Ready Insight

We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.

Apply the Joy Dividend Framework

We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.

Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.

We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.

Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.

Trusted by global brands and growth teams

The Joy Dividend™: Our Strategic Lens

The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.

We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.

Explore the Joy Dividend

Case Studies

Schieber Research was an excellent choice… many internal and external stakeholder have been, and will continue to be exposed to this key piece of research.

– Barak Orenstein
Chief Marketing Officer, AHAVA Dead Sea Laboratories

10 Trends FMCGs Should Address in 2018

by Hamutal Schieber | Oct 10, 2017

These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research’s competitive intelligence and research methodology.

“The Last Mile”: Walmart Acquires Parcel

by Hamutal Schieber | Oct 10, 2017

Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday (Oct. 3) that it has acquired Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City, for an undisclosed sum which is “smaller than previous acquisitions” the company made this year (e.g., Bonobos’ $ 310mn acquisition).