Strategy-Led Market Research That Turns Insight into Action
What We Do at Schieber Research
Define the Right Questions
We clarify the strategic problem before research begins — so insights actually matter.
Deliver Decision-Ready Insight
We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.
Apply the Joy Dividend Framework
We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.
Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.
We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.
Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.
Trusted by global brands and growth teams
The Joy Dividend™: Our Strategic Lens
The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.
We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.
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Meal Delivery Platforms: Nestle invests in Freshly
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It’s not the Vegans, stupid: why Plant Based milk is a threat to soft drinks
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Should I Stay or Should I Go: Convenience vs Experience in CPG
Consumer segmentation creates an opportunity for companies, to develop products and services that were...
The Keto Diet: Trend or Fad, and What it Means to F&B Marketers
Following the Paleo diet and despite an increased interest in vegan foods, a low-carb diet seems to be all the rage...