Strategy-Led Market Research That Turns Insight into Action
What We Do at Schieber Research
Define the Right Questions
We clarify the strategic problem before research begins — so insights actually matter.
Deliver Decision-Ready Insight
We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.
Apply the Joy Dividend Framework
We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.
Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.
We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.
Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.
Trusted by global brands and growth teams
The Joy Dividend™: Our Strategic Lens
The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.
We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.
Door to Door: Bringing You the Store
Can consumer demand for ultra-convenience bring back door-to-door sales? Today, our cherished Volley member Nurit Gaon...
The Role of Brick & Mortar in Omni-Channel Retailing
Brick and mortar plays a significant part in the omni-channel world. Stores, no longer the only way to buy and receive products, transform into a hub, an experimentation and exploration space. Leveraging physical presence is a strength for retailers: no wonder, then, that digital players are increasingly opening physical stores.
This presentation provides a curated selection of examples for effective innovation.
Amazon Prime Challenges & Tactics
What's better than paying $99 per year and receiving a 2-day shipping for free on most orders? The answer would be,...
10 Trends FMCGs Should Address in 2018
These are the leading consumer and NPD trends to expect in 2018 in food, beverage, beauty, and household goods, based on Schieber Research’s competitive intelligence and research methodology.
“The Last Mile”: Walmart Acquires Parcel
Aiming to solve the “last mile” challenge, that is – the last step in the shipping process as products make their way from a fulfillment center to the consumer’s door, Walmart has added another star to its growing e-commerce portfolio. The company announced yesterday (Oct. 3) that it has acquired Parcel, a technology based, same-day and last-mile delivery company specializing in perishable and non-perishable delivery to customers in New York City, for an undisclosed sum which is “smaller than previous acquisitions” the company made this year (e.g., Bonobos’ $ 310mn acquisition).
Personalization by “Type”: Nordstrom’s Anniversary Sale
Online personalization can manifest through the display of influencers, or "personality...