Strategy-Led Market Research That Turns Insight into Action

What We Do at Schieber Research

Define the Right Questions

We clarify the strategic problem before research begins — so insights actually matter.

Deliver Decision-Ready Insight

We combine primary research, competitive intelligence, and trend analysis to surface what will move the needle.

Apply the Joy Dividend Framework

We help brands identify where reducing friction, stress, and cognitive load creates measurable growth and loyalty.

Schieber Research was founded by Hamutal (Tula) Schieber, a global strategy and consumer insights expert with 25+ years of experience across market research, competitive intelligence, and trend-informed strategy.

We work with leadership teams — from innovative startups to global brands — to turn complexity into clarity and informed action.

Our Joy Dividend framework, grounded in behavioral insight and strategic logic, helps clients reduce consumer stress and build preference, loyalty, and long-term value at speed.

Trusted by global brands and growth teams

The Joy Dividend™: Our Strategic Lens

The Joy Dividend is our proprietary framework for understanding how reducing consumer stress and increasing emotional ease drives preference, loyalty, and long-term value.

We use it to help brands move beyond functional differentiation — toward experiences that feel intuitive, human, and rewarding.

Explore the Joy Dividend

Case Studies

Schieber Research was an excellent choice… many internal and external stakeholder have been, and will continue to be exposed to this key piece of research.

– Barak Orenstein
Chief Marketing Officer, AHAVA Dead Sea Laboratories

The ’90s are back (and they made a mixtape)

by Hamutal Schieber | Apr 27, 2017

Recent brand campaigns are using tape cassettes to respond to the comeback of the 1990’s. We are putting on our flannel shirts and Levi’s in a quest to explore relevant trends.