Founder · Strategist · AuthorAbout
Hamutal Schieber
She brings question marks to a world filled with exclamation points.
The short version
For more than 25 years, Hamutal has used research to help leaders see what is changing, understand why and decide what to do next.
She founded Schieber Research in 2009 to give decision-makers concise, reliable intelligence that crosses organizational and category silos. Since then, she has advised hundreds of companies on consumer behavior, competitive strategy, innovation, loyalty, customer experience and future growth.
Her work moves easily between interviews and market maps, store floors and boardrooms, cultural signals and commercial decisions. Before founding the company, Hamutal served as a vice president at a competitive intelligence firm and at an investment company.
The practice
Broad by design. Specific when it matters.
Consumer insight & primary research
Competitive intelligence
Trends, foresight & innovation
Customer experience & loyalty
Strategy workshops & leadership counsel
Keynotes & executive education
Author & speaker
The Joy Dividend
Hamutal is the author of The Joy Dividend: How Brands Win by Reducing Stress and Sparking Delight. Her research gives brands a practical way to understand how emotional ease, play, connection and moments of delight create commercial value.
Hamutal graduated from the Hebrew University Faculty of Law and was admitted to the Israeli Bar. She has written for leading publications and lectured at conferences, companies, business schools, NGOs and government organizations.
Research, speaking or strategic counsel