This presentation explores some of the leading trends in the North American and European markets related to consumer behavior, mega-trends and company strategies based on the 2020 CAGNY conference and strategic investor reports, to help you prepare for the 2020s.

The report is available for download for a limited time. You can book a live webinar and brainstorming session with Hamutal Schieber, a world-class expert on consumer goods trends and innovation, presenting the report and discussing the trends in-depth. Contact us for a quote.

Table of Contents

• Mega-Trends: Mindfulness, Stress-Free, Community, Experience
• Trends: Nuanced Wellness, Convenience, Local & Ethical, Mindful Indulgence
• Post-COVID-19 Trend map
• Over 70 food product innovation examples (mostly Europe and North America)

• Graphs & Tables
• “The & Consumer”, Kerry Group, CAGNY 2020
• Mindful Consumption, Mondelez, CAGNY 2020 & Investor Reports
• Factors affecting grocery shoppers (nutrition, ingredients) – Germany, UK, USA Dec. 2019
• Consumer Trends: Diet Strategies, trends & fads, Schieber Research analysis, 2020
• Diet Changes, USA, January 2020
• Changes in health benefits from foods following the pandemic, USA, April 2020
• Free-from sector by value, sales and growth, UK 2020
• Ethical Consumerism, 2018-2019
• Meat reduction intentions in Europe, 2017
• Type of “Flexitarian” / omnivore diet – Germany, UK, USA Dec. 2019
• Share of vegetarians/vegans, Italy 2014 – 2019
• Share of US consumers trying and intending to continue buying new Food and Beverage brands due to COVID-19, USA, April 2020
• Factors influencing Millennials eating habits, July 2019
• The importance of eating together as a family – Germany, UK, USA Dec. 2019
• Time willing to spend on dinner preparation, Germany, UK, USA Dec. 2019
• Snacking statistics & strategy, Tyson, CAGNY 2020
• Ready Meal success, ConAgra, CAGNY 2020
• Share of organic food in an average shopping cart, Germany, UK, USA Dec. 2019
• Global demand for flavor and seasoning, McCormick, CAGNY 2020